Decisions Driven by PerformaMetrics Measures

• Where are our unknown market opportunities for each of our product lines?
• Our product is totally economic-driven. Can we are predict the economy accurately enough and far enough in advance to move to demand management?
• Should we add another work shift? Should we build another plant?
• What macroeconomic factors should we really pay attention to for our specific market?
• How can I measure our sales performance against varying regional market opportunities?
• We need to predict market demand much more precisely. How can we do that?

Inside PerformaMetrics

Sandra Hendren, Founder of PerformaMetrics, has her graduate degree in psychometrics, a branch of statistics that specializes in large database analyses and the development of predictive algorithms and measurement standards. Trained to "measure the previously-thought immeasurable", psychometrics is a highly theoretical field, and practitioners are rarely seen outside academia.

Frustrated at the lack of insight, innovation, and application of basic statistical principles to important real-word problems, Ms. Hendren took her expertise to the streets 25 years ago to develop measures critical to business success.

The work that she pioneered - data mining, predictive analytics, and performance measurement - are now all heralded as the core of sustainable competitive advantage.

Ms. Hendren and her team at PerformaMetrics continue to leverage the concepts and applications of predictive analytics and performance measurement, a data-driven approach to measuring and managing high performance organizations.